twitter for business
• twitter is a new chance to connect with your customers where they are, via short instant messages called "Tweets"
• As a business, you can use twitter to quickly share information with people interested in your company, gather real-time market intelligence and feedback, and build relationships with customers, partners and other people who care about your company
• The value of business promotion has become so apparent to the creators of twitter, they are now developing Tweets promoted by partner advertisers, called out at the top of some twitter search results pages
• Hear what your clients want, the moment they want it, so you can provide immediate customer service
• Take advantage of messages that are quick to write, easy to read, public, and exchangeable anywhere, and you'll have a powerful, real-time way to communicate
• Allow your customers to have even more access to your business, as they use twitter on their computer or mobile phone
• Build deeper relationships with existing customers and partners who read your Tweets
• Get on the radar of potential customers and partners
• Show your customers that you are there to hear their feedback about your business
• twitter gives you another platform to provide special offers, coupons and deals from your business
• One of twitter's key benefits is that it gives you the chance to communicate casually with customers on their terms, creating friendly relationships along the way--tough for corporations to do in most other mediums.
• Let your twitter "followers" know about upcoming projects
• twitter continuously collects market intelligence and feedback, letting you do research on Twitter's value to your industry
• To listen in on the conversations happening right now, search twitter for the name of your company, product or brand... Not there? Get started today!
Getting Started
1. Sign up for a twitter account at www.twitter.com
2. Provide basic information and a short, compelling Bio
3. Find relevant twitter users to "follow," like customers, partners and competitors
4. Post your first Tweet! Use a casual and friendly tone that welcomes your customers (new and old) to reply
5. Dive into the twitter community by greeting those you know on twitter. Post a link to your website or an online article about your business or industry
Learn more about using twitter for your business:
business.twitter.com/twitter101
twitter.com/goodies
business.twitter.com/twitter101/best_practices
